From Mexico to Canada: Creating Radical and Innovative Experiences

Founded in 2012 in Playa del Carmen, Mexico, RADICAL DESIGN has established itself as a premier scenography and plastic art company in the Caribbean, specializing in high-impact solutions for entertainment, shows, and events. Our expertise spans a diverse array of offerings, including scenography, props and set design, costume mascots and inflatables, speciality decorations, and stunning sculptures.

In 2024, RADICAL DESIGN expanded to Canada, making our debut at the Day of the Dead Festival in Ottawa's ByWard Market. At this vibrant event, we showcased two breathtaking ’Calaveritas’ Sculptures crafted using the traditional Mexican art of ‘cartoneria’, created a ‘Calaverita’ parade mobile sculpture, and presented a gallery exhibition Roots and Traditions that highlighted our commitment to cultural celebration. We were also thrilled to recently participate as a sponsor in the Byward Market Cinco de Mayo Festival (May 2025) with our ‘Experiencia Cultural’ Booth, where festival-goers enjoyed playing the traditional Mexican fair game, 'Juego de Canicas'. Our friendly Chili Mascot Costume was a hit, charming kids and adults alike as he spread the word about our booth! RADICAL DESIGN is excited to bring a little piece of Mexican culture to Canada.

Our creations — ranging from grand scenographies for major concerts to unique thematic and cultural pieces — deliver a captivating wow factor. We elevate your brand and enhance the ambiance with personalized products tailored to your specific needs.

We take pride in delivering unforgettable experiences, collaborating with a portfolio of internationally recognized clients including Nickelodeon, Cirque du Soleil, Day Zero, CID Presents (featuring concerts by Dave Matthews & Tim Reynolds and Luke Bryan), Xcaret, and a variety of hotels across Mexico, Jamaica, and the Dominican Republic, such as Karisma,Sandos, Palmaia, Iberostar, Palladium, Vidanta, Princess, El Cid, and Barcelo.

You dream it, we produce it!

Explore our diverse range of scenography products, and let us transform your ideas into radical designs!

  • Raul Estudillo Alvarado (RINO)

    CO-FOUNDER / ARTISTIC DIRECTOR

    Raul Estudillo Alvarado, known in the artistic world simply as Rino, is an international artist who originates from Mexico and currently resides in Canada. Although graduated as an Industrial Engineer, Rino has dedicated his entire professional life to the visual arts, set design, and entertainment.

    Rino is internationally renowned for the two monumental-size wooden sculptures he produced in Playa del Carmen, Mexico. The first sculpture, titled "Goddess AïA", was produced at the hotel Palmaïa - The House of AïA in 2020 and represents a majestic 15-meter anthropomorphic Deity emerging from the water. The second sculpture, titled “Xi'Paal Kaab” (Bee Child) was created for the hotel Sandos Caracol in 2023 and is a contemporary artistic composition of a mystical 8-meter Alux character inspired by Mayan culture and mythology.

    For the realization of his artworks, Rino uses various techniques that include Mexican popular art "cartoneria" (papier-maché, cardboard, and paste), modeling, carpentry, welding, tridimensional sponge figures, and makeup F/X. Rino handles diverse materials including recycled materials (wood, cardboard, newspaper), fiberglass, polyurethane foam resin, and metal.

  • Nathalie Gelineau

    CO-FOUNDER / DIRECTOR GENERAL

    Nathalie Gelineau is a proud Canadian who immersed herself in the vibrant culture of the Mexican Caribbean for nearly 20 years. With extensive experience in marketing, communications, media relations, advertising, sales, partnership programs, fundraising, and events management, Nathalie founded the agency Starfish Marketing Strategies in Playa del Carmen, Mexico in 2003, offering tourism related marketing services. Prior to moving to Mexico, she worked in marketing and fundraising in various arts organizations: National Theatre School of Canada, Les Grands Ballets Canadiens, Centaur Theatre, and Opera Lyra Ottawa.

    As a trilingual senior director and entrepreneur, Nathalie seamlessly blends her love for the arts and entertainment with her extensive knowledge of marketing and communications. This unique combination of skills and passions inspired her to co-found RADICAL DESIGN, where she continues to innovate and inspire.

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Explore our products and discover the radical creativity and artistry that make RADICAL DESIGN special. Let us help bring your vision to life!